Empire Camera Rentals | Melbourne's Favourite for Filmmakers

Privacy policy

Empire Camera Rentals – Privacy Policy

Empire Camera Rentals (“we”, “our”, “us”) is committed to safeguarding the privacy and confidentiality of the personal information we collect from customers, website visitors, and anyone who engages with our services. This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information in accordance with applicable Australian privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By accessing our website or using our services, you consent to the practices described in this policy.

1. Personal Information We Collect

We may collect personal information directly from you, or automatically when you interact with our website or services, including:

Full name and contact information (email address, phone number)
Billing, delivery, and residential addresses
Payment details (processed securely via PCI-compliant third-party gateways — we do not store full card information)
Booking history, service preferences, and account details
Identification or verification documents where required for high-value hires
Information contained in communications or enquiries with us
Website usage data such as IP address, browser type, and interaction history (via cookies or analytics tools)

Providing personal information is optional, however failure to do so may limit your ability to place orders or access certain services.

2. How We Use Your Information

We may use your personal information for the following purposes:

To verify your identity and process equipment hire requests
To fulfil, manage, and deliver orders, including security deposits and returns
To communicate regarding bookings, support, and account updates
To maintain records for accounting, auditing, and insurance purposes
To improve and optimise our products, services, website, and customer experience
To send marketing communications, exclusive offers, or service updates (opt-out at any time)
To protect against fraud, misuse, theft, or unlawful activities
To comply with legal, regulatory, or enforcement obligations

3. Disclosure of Personal Information

We do not sell or trade your personal data. We may disclose information only in the following circumstances:

To trusted third-party service providers who assist in payment processing, logistics, marketing, or IT operations (bound by confidentiality obligations)
To insurers, debt-recovery agencies, or legal advisers where reasonably necessary
To government authorities, police, or regulators when required to comply with Australian law
With your express consent

4. Data Storage & Security

We apply reasonable administrative, physical, and technical safeguards to protect your information from loss, unauthorised access, disclosure, alteration, or misuse.
Despite these precautions, no method of electronic transmission or storage is fully secure, and we cannot guarantee absolute protection.

Personal data may be stored on secure systems located within Australia or in secure cloud services based overseas, where appropriate safeguards are in place.

5. Cookies & Website Analytics

Our website may use cookies or analytics tools to improve site functionality and provide a better user experience. These tools may collect non-personal information about how you interact with the site. You may modify your browser settings to block or delete cookies, though this may affect website performance.

6. Your Rights & Access Requests

You have the right to:

Request access to personal information we hold about you
Request correction or updates if information is inaccurate or incomplete
Request deletion, subject to legal retention requirements
Opt out of marketing at any time by using the unsubscribe link or contacting us

We may require proof of identity before responding to requests to ensure security.

7. Data Retention

We retain personal information only for as long as necessary to fulfil the purpose it was collected, or as required under applicable laws (e.g., tax, insurance, or business record obligations).

8. Contacting Us

For enquiries, complaints, or to exercise your privacy rights, please contact:

Empire Camera Rentals
Email: [email protected]
Website: empire.rentals

We will respond to all enquiries within a reasonable timeframe and in line with legal requirements.

9. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in technology, legal obligations, or business operations. Updated versions will be posted on our website with the “last updated” date. Continued use of our services indicates acceptance of any changes.

How and why we use cookies

Cookie policy by Booqable, 2025

Booqable collects cookies to deliver you the best possible user experience.